About us


Founded by Mark & Christine Rowe in 1992 out of a garage in Melbourne’s inner-north, Paramount is now run by their two sons Nathan and Leigh Rowe who over the past 5 years have grown Paramount to be Australia’s largest family-owned on-premise liquor wholesaler, with warehouses in Victoria, New South Wales & South Australia.

Our Vision

Our vision is to create the best food & drink culture in the world and to be Australia's most innovative service-driven beverage wholesaler, providing our customers with world-class experts, insights & solutions.

“The future of our business relies on our customers and the technology that serves them. Our website improves customer and supplier engagement and enables us to nimbly adapt to the ever-changing liquor market.”
- Nathan Rowe, Director

“The future of our business relies heavily on customer service and the technology that we deploy to market, which will improve our overall customer and supplier engagement… and enable us to innovate quickly and be nimble enough to adapt to the continual evolution of the liquor market.”

nathan & leigh



From global brands to artisan distillers, brewers and cellar doors, we’ve partnered with the best suppliers. We carry over 9,000 products across beer, wine, spirits and non-alcoholic drinks, and if we don’t stock it, we’ll work to find it.


Our mission is to be Australia's most innovative service driven beverage wholesaler. To provide our customers with the world's best experts and advice, and to create a whole new drink culture. Of course, at the heart of it all, is customer service. Our best-in-class e-commerce portal provides a seamless ordering, logistics and accounts experience. It lets you check real time stock availability and helps our warehouse team and drivers deliver your order quickly, and with no fuss. You can even check the status of your order with real-time in-app tracking. And if you want to talk to someone, our local Customer Experience team are only a phone call away. So easy!


The Evolution Rewards Program is an industry first loyalty program built in response to customer feedback. When you become a Paramount customer, you will automatically be enrolled into the program and earn points for every dollar spent. You can redeem your points on members-only vouchers, barware, merchandise and training as well as events and experiences.