Evolution Rewards

Imagine a rewards program specifically for the alcohol wholesale industry. We’ve always wanted to reward our customers for their loyalty. Now with Evolution Rewards, we’re doing exactly that.


As a valued Paramount Liquor customer, you will automatically join our Paramount Evolutions Rewards program!

Every dollar you spend with us will earn you points towards exclusive deals such as barware, vouchers, merchandise and even training and events. As you accumulate points, your loyalty status will increase, unlocking more fantastic benefits and rewards.

Redeemable Points and Status Credits

Every time you shop at Paramount Liquor you’ll earn standard Redeemable Points, plus additional bonus points on select products. You can also score extra Redeemable Points in other ways by following us on Instagram or recommending Paramount Liquor to other venues.

While there are a few ways to accrue Redeemable Points, Status Credits are gained only through buying at Paramount Liquor. Some products attract higher Status Credits than others. The higher your credits, the faster you'll advance to the next tier. Status Credits are reviewed every 6 months.



Reap the rewards

Our program offers exclusive benefits beyond bonus points alone. With “money-can’t-buy experiences” and bespoke training events.


Seasonal loyalty boxes

Our Silver, Gold, and Platinum customers receive a 12-product box four times a year. Expect new arrivals, holy grail faves and game-changers you never knew you needed.


Loyalty bonuses

Our Platinum customers receive a surprise bonus two times a year. Think must-have product sample bonuses or exclusive access to VIP trade events. It’s the cherry on top.


Exclusive offers

Our Silver, Gold, and Platinum customers receive first dibs on select new and limited-edition products before their official launch, plus you’ll gain access to exclusive discounts and offers that will grow your margins.

Four tiers of benefits

The more you spend over 6 months, the more you are rewarded.

  • Bronze

    Welcome Reward of 10,000 redeemable points

    24-month reward point expiry

    Multiple orders, next day Metro delivery service

    Access to seasonal promotional discounts and offer

  • silver

    Anniversary Reward of 5,000 redeemable points

    Receive seasonal loyalty box four times a year

  • gold

    Access to complimentary menu consultation and development once a year

    Access to on-premise industry insights reports bespoke to your venue

    Anniversary Reward increased to 10,000 redeemable points

  • Platinum

    Anniversary Reward increased to 20,000 redeemable points

    Access to complimentary training session once a year - category of your choice

    First access to VIP trade events or virtual masterclasses

Join evolution rewards