Evolve. It’s Paramount

Paramount Liquor is Australia’s largest independent & family-owned liquor wholesaler.
We’re the partner of choice for venues & retailers wanting the widest-range and the best service.


The Paramount Difference

More Flexibility

Our best in class e-commerce site will provide you with real-time stock updates, order consolidation, flexible delivery options, and more.

More Range

Easily navigate more than 10,500 products from the world’s leading suppliers, including all the iconic brands your venue needs.

More Convenience

Experience a truly consumer-focused ordering experience, which allows you to make detailed purchasing decisions with a simple click of a button.

Get Choice

From the largest global brands to the smallest, local micro-breweries, Paramount Liquor has the widest range of products in Australia. Our team is always forging new relationships with exciting new producers, so the latest trending products will always be available.

Get Online

Save time with our best in class e-commerce site. Get real time stock updates, flexible fulfillment, order consolidation and customisable delivery options all with the touch of a button. Re-order with easy to use and fast to action templates and place orders for out of stock items.

Get Rewarded

Participate in our industry-first reward points program. Every dollar you spend with us will earn you points towards exclusive deals such as barware, vouchers, merchandise and even training and events. As you accumulate points, your loyalty status will increase, unlocking more fantastic benefits and rewards.